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Customers buy experiences instead of products today. Shops and trade fair booths are not only places of consumption, but also places of social interaction. More than ever they are places of communication—between different customers as well as between brands and other customers. The more diverse the market becomes the more companies need to clearly position themselves and their products, create and sell experiences, and thereby ensure long-term customer loyalty. SOMAA designs shops and trade fair booths with unique recognition value. To ensure that you will be remembered.